“I read it in one sitting. Fascinating, gripping and personal. Ad opens up in this book and touches on things that really matter. It gives you plenty to think about at those familiar crossroads in life.”
It starts with you
The impact your attitude and behaviour have on others.
The difference lies in people
You can teach your employees everything about products, sales techniques and customer service. But ultimately, it’s the person who makes the difference.
How do you greet someone? Do you really listen? Do you see the person in front of you, or are you mainly focused on what you want to say or sell?
Through my work, I’ve discovered just how much our attitude and behaviour influence the way we connect with others. Often without us even realising it.
That’s where every training session begins for me.
You can only see the impact you have on others when you discover what you do yourself.
Awareness starts with you
veryone has their own way of seeing, thinking and doing things. What feels natural to you may come across very differently to someone else.
During my training sessions, I help people experience the impact their attitude and behaviour have on others. Through familiar situations, surprising exercises and conversations where everyone’s perspective has a place.
That’s when interesting discoveries happen. About how you look at things, listen and respond. And about the influence you have on others.
Because the better you understand yourself, the more consciously you can choose how you interact with others.
From insight to change
A talk can set something in motion. A training session gives people the opportunity to put their discoveries into practice.
Seminars — Closer to your customer
During my interactive talks, I take people into the world of customer contact. Through stories from my own experiences, familiar situations and hidden-camera footage that reveals the impact of attitude and behaviour on others.
There’s laughter, reflection and discovery. About yourself, about others and about what happens when you truly connect.
Training — Experience it for yourself
During my one-day sales training sessions, people get involved themselves. Exploring their own attitude and behaviour, how they make contact, listen and respond to others.
By experiencing and practising, they discover the influence they have on the people they meet. And how they can use those insights in their everyday contact with customers.
Every participant takes home a copy of my guide Je laat omzet liggen.
A training session can stand on its own or build on insights from The Company Mirror.
Everyone reads their own story
“I never had to make myself pick it up. It is such an easy read. It moved me deeply. By the end, I was in tears.”
Michelle
“I literally read words that I had used myself in my own search.”
Mieke Sanders
Owner Inventief Leven
"Where the Red flows again. In my opinion, a must-read for everyone, but especially for entrepreneurs. Insights from an unconventional perspective. So go read it! Ad van Beek, as promised, I read it last week in Greece. My compliments to you 🤞"
Paul van Zeeland
Commercial Advisor Arion
“I finished the book in one weekend. Although perhaps that is a shame, because it contains so many truths worth sitting with for longer.”
Tineke
“It makes you reflect on your own life, beliefs and desires.”
Pim Clous
Tax and Financial advisor
“I had several ‘oh yes’ moments of recognition, wonder and reflection.”
Eric Beldrok
Technisch adviseur
“I read the book from cover to cover in one go. Ad takes you on an extraordinary journey of searching for — and finding — your purpose.”
Frederick Esbach
Supervisor, intervisor, trainer
“There is something about the way this book is written that really touches you. Several times, it made me stop and think about what I recognised in myself. At the same time, it is such an easy and enjoyable read. You are drawn further and further into Noah’s adventure until you are completely immersed in it. I hope everyone gets the chance to read this book and discover where the Red begins to flow again for them.”
Elisa K
Coordinating Mental Health Support Worker
“His story made me feel like I got to know Ad better. It moved me, inspired me and encouraged me to follow my own path.”
Yvonne van der Elburg
Owner Bewustzijnstheater
“Coming home to yourself. No seven-step plan. Just raw and honest.”
Klaas
What will you take away tomorrow?
After an inspiring day, everyone returns to work. The phone rings, customers have questions and the everyday rush takes over.
What stays with you?
I hope people begin to see things through different eyes. Themselves, their colleagues and the customers in front of them. That they discover how much influence their own attitude and behaviour have. How much difference genuine attention can make. And how rewarding it is to truly connect with one another.
Because ultimately, it’s people who make the difference. For themselves, for each other and for the customers who choose your business every day.
For me, that’s where customer focus begins.
With yourself.
Your journey begings on page one
328 pages · €29.95
Author: Ad van Beek
Publisher: De Rode Camper
Uitgave ISBN: 9789081500777
Published in 2026
Only the Dutch version available
Would you like to ask me something?
Send me a message or give me a call. I’d love to hear from you.
📩 E-mail: ad@advanbeek.nl
📞 Tel: +31 6 51559282