A novel that changes the way you look at yourself.

"Truly outstanding. Ad brings transparency, honesty and speed,but above all, quality. Working with him on projects is always a pleasure.”

"A powerful collaboration that made our team truly reflect. Sometimes confronting, sometimes intense, often with a smile, and always grounded in trust. At the same time: clear, sharp, and directly applicable thanks to Ad’s understanding of our market.”

“I’ve collaborated with Ad in various organizations, both in the Netherlands and internationally. He’s non-conformist, creative, direct, and consistently delivers results. What makes him stand out is his ability to adapt quickly, while staying true to who he is.”

“I’ve collaborated with Ad in various organizations, both in the Netherlands and internationally. He’s non-conformist, creative, direct, and consistently delivers results. What makes him stand out is his ability to adapt quickly, while staying true to who he is.”

"Ad has delivered training sessions in several of our stores, focused on the customer journey — highly inspiring and full of energy!”

"Ad helps managers become aware of their behaviour through self-reflection — in a way that stays close to who they are.”

"Ad is a natural talent. He explains with ease — and in a casual, down-to-earth way — how conversations really work: both on a rational level and on an emotional one.”

"Ad is passion, joy, and connection. He has trained and coached our management team in exactly that over the past three years — and with great success!”

"Ad delivered a vibrant workshop, using his own proven methods to make the impact of our behaviour on customer response clearly visible.”

"Our years of working together can’t be captured in a standard review. The dynamic isn’t something you can measure with conventional tools — and that’s exactly where it gets interesting. As Ad would say: in flow! If you’re looking for the ‘safe’ option — keep walking. But if you’re ready for fireworks… meet Ad! 💪”

"Our years of working together can’t be captured in a standard review. The dynamic isn’t something you can measure with conventional tools — and that’s exactly where it gets interesting. As Ad would say: in flow! If you’re looking for the ‘safe’ option — keep walking. But if you’re ready for fireworks… meet Ad! 💪”