What is left of your?

You have built a life. A family, a career or a business of your own. You carry responsibility, make decisions and are there for others. People rely on you. And you become better and better at all those roles. As an entrepreneur, parent, partner, manager or colleague. Somewhere along the way, you can lose sight of yourself. And one simple question remains.

Who am I when all those roles fall away for a moment?

No job title, responsibility or expectation. Just the person carrying all those roles.

You.

Closer to yourself

That is where it begins: looking at what is yours, what is really going on inside you and what you long for.

A story opens something up.
A mirror makes something visible.
A conversation gives words to what is on your mind.

Where the Red
Flows again

A novel that changes the way you look at yourself.

view the book

The Red Mirror

You see what you had not yet seen yourself.

look in the mirror

The Red Camper

Gives words to what is going on inside you.

step inside

What is really going on in your company?

You talk to people, make agreements and adjust where needed. Yet some things keep coming back.

What happens when you put your view of the company alongside that of your people?

The Companymirror shows where those views come together and where distance appears. And what your people see from where they stand that you cannot see from yours.

companies

That question has never left me

Who am I, without a role or job title? Ever since, I have been curious about the people behind all those roles.

What is has stirred in others

"Truly outstanding. Ad brings transparency, honesty and speed,but above all, quality. Working with him on projects is always a pleasure.”

Sebastiaan Schregardus

CEO Corporate Capital

"A powerful collaboration that made our team truly reflect. Sometimes confronting, sometimes intense, often with a smile, and always grounded in trust. At the same time: clear, sharp, and directly applicable thanks to Ad’s understanding of our market.”

Ronald van Sermondt

Managing Director Premium Petfood Brands BV

“I’ve collaborated with Ad in various organizations, both in the Netherlands and internationally. He’s non-conformist, creative, direct, and consistently delivers results. What makes him stand out is his ability to adapt quickly, while staying true to who he is.”

Raymond Van Der Wurff

CEO Building Depot Curaçao

"Ad has delivered training sessions in several of our stores, focused on the customer journey — highly inspiring and full of energy!”

Jeroen Kruijf

General manager Warehouse The Bijenkorf

"Ad helps managers become aware of their behaviour through self-reflection — in a way that stays close to who they are.”

Marco van Drunen

CEO Superdry

"Ad is a natural talent. He explains with ease — and in a casual, down-to-earth way — how conversations really work: both on a rational level and on an emotional one.”

Rob Schalker

CEO A fish named Fred

"Ad is passion, joy, and connection. He has trained and coached our management team in exactly that over the past three years — and with great success!”

Peter van den Maagdenberg

CCO TEBE Tegelgroothandel

"Ad delivered a vibrant workshop, using his own proven methods to make the impact of our behaviour on customer response clearly visible.”

Jan Nigten

CEO Aiways Nederland & Lease-e

"Our years of working together can’t be captured in a standard review. The dynamic isn’t something you can measure with conventional tools — and that’s exactly where it gets interesting. As Ad would say: in flow! If you’re looking for the ‘safe’ option — keep walking. But if you’re ready for fireworks… meet Ad! 💪”