"Truly outstanding. Ad brings transparency, honesty and speed,but above all, quality. Working with him on projects is always a pleasure.”
Companies
People are the soul of an organisation.
Everyone is right from where they stand
You know your company. You know what you stand for. And yet some conversations keep coming back.
Sales looks at the customer. Logistics looks at what is feasible. Procurement looks at stock and costs. HR looks at people. Management looks at the company as a whole.
From each of those positions, it makes sense.
But what happens when you make visible what is really going on in your people and place that alongside what matters to you as a company?
Behind every job title is a person
A job title tells you what someone does. It does not tell you what is going on inside them.
Every company is made up of people with their own ways of looking, choosing, working together, changing and taking action. You will not find that in a job description. And much of it never comes to the surface in a meeting or conversation.
The Red Mirror makes this visible for each individual. The Companymirror brings those individual realities together.
The same instrument sounds different in different hands
The Companymirror
The Companymirror places two sides next to each other. What matters to you as a company. And what becomes visible in the people who work there.
Both are viewed through the same eight reference points. This creates one picture. Of the whole company, a department or a group.
Where people and company come together.
Where distance appears.
And what your people reveal that you had not seen yourself.
What becomes visible gives you direction
You can analyze the entire company, a single department, or a group of people working toward a common goal. It reveals where the organization and its people are aligned, where gaps are widening, and where unexpected insights emerge.
Furthermore, if your company faces a specific challenge, it immediately shows exactly how that issue impacts your workforce.
Why are things going well in one place while the same issues keep returning somewhere else? What needs attention? What turns out to be stronger than you thought?
The Companymirror shows you where to look.
What would The Companymirror show you?
You know your company. You know your people.
But you have never seen these two perspectives side by side in this way.
What would become visible if you did?
How others experienced it
"A powerful collaboration that made our team truly reflect. Sometimes confronting, sometimes intense, often with a smile, and always grounded in trust. At the same time: clear, sharp, and directly applicable thanks to Ad’s understanding of our market.”
Ronald van Sermondt
Managing Director Premium Petfood Brands BV
“I’ve collaborated with Ad in various organizations, both in the Netherlands and internationally. He’s non-conformist, creative, direct, and consistently delivers results. What makes him stand out is his ability to adapt quickly, while staying true to who he is.”
Raymond Van Der Wurff
CEO Building Depot Curaçao
"Ad has delivered training sessions in several of our stores, focused on the customer journey — highly inspiring and full of energy!”
Jeroen Kruijf
General manager Warehouse The Bijenkorf
"Ad helps managers become aware of their behaviour through self-reflection — in a way that stays close to who they are.”
Marco van Drunen
CEO Superdry
"Ad is a natural talent. He explains with ease — and in a casual, down-to-earth way — how conversations really work: both on a rational level and on an emotional one.”
Rob Schalker
CEO A fish named Fred
"Ad is passion, joy, and connection. He has trained and coached our management team in exactly that over the past three years — and with great success!”
Peter van den Maagdenberg
CCO TEBE Tegelgroothandel
"Ad delivered a vibrant workshop, using his own proven methods to make the impact of our behaviour on customer response clearly visible.”
Jan Nigten
CEO Aiways Nederland & Lease-e
"Our years of working together can’t be captured in a standard review. The dynamic isn’t something you can measure with conventional tools — and that’s exactly where it gets interesting. As Ad would say: in flow! If you’re looking for the ‘safe’ option — keep walking. But if you’re ready for fireworks… meet Ad! 💪”
Robbie 't Jong
DGA Online Beeldvorming
Distance reveals what is hidden up close
What you don't see yourself
You can be right in the middle of something and be convinced you know exactly what’s going on. How do you know what you’re overlooking if you don’t know you’re overlooking it?
John Cleese explains it perfectly in just over a minute. And fortunately, with more humour than I ever could.
Would you like to ask me something?
Send me a message or give me a call. I’d love to hear from you.
📩 E-mail: ad@advanbeek.nl
📞 Tel: +31 6 51559282