"Truly outstanding. Ad brings transparency, honesty and speed,but above all, quality. Working with him on projects is always a pleasure.”
Companies
People are the soul of an organisation.
Everyone is right from where they stand
Sales wants to move quickly and keep the customer happy. Marketing wants to move forward and seize opportunities. Logistics needs to know what is coming. Purchasing looks at stock and costs. HR wants to retain good people, and management wants agreements to be kept. From where each of them stands, there is something to be said for all of it. What seems logical to one person creates problems for another. People talk about it, agreements are tightened up and everyone gets back to work. A few weeks later, you are sitting around the same table having the same conversation.
The same instrument sounds different in different hands
Behind every job title is a person
A job title tells you what someone does. The people themselves know far more about the company. They see what works, where things go wrong and what could be better. They know how agreements play out in practice and where working together comes naturally or drains energy.
Together, they know things about your company that you could never see from one position alone.
Together, the picture emerges
Core values describe what you want your company to stand for. Your people each know a different part of the company. By bringing those different perspectives together, a picture emerges of what is really going on.
You can see how closely everyday reality matches what you want your company to stand for. Where things are good and where there is still something to gain.
Closer to each other. Closer to your customer.
It does not have to stop there. What becomes visible determines the next step. With the team, with people individually, in a group conversation, training session or talk. Whatever fits what is needed.
What happens inside does not stop at the front door. In the end, your customer meets those same people. In a conversation, an appointment, a delivery, a complaint or simply in the way someone is welcomed.
What would you like to see?
You know your company. You know your people. You know what you are proud of and where you find yourself thinking: surely this could be better.
What do you think would become visible if you looked at your company through the eyes of all those people at once?
Curious how I approach this?
How others experienced it
"A powerful collaboration that made our team truly reflect. Sometimes confronting, sometimes intense, often with a smile, and always grounded in trust. At the same time: clear, sharp, and directly applicable thanks to Ad’s understanding of our market.”
Ronald van Sermondt
Managing Director Premium Petfood Brands BV
“I’ve collaborated with Ad in various organizations, both in the Netherlands and internationally. He’s non-conformist, creative, direct, and consistently delivers results. What makes him stand out is his ability to adapt quickly, while staying true to who he is.”
Raymond Van Der Wurff
CEO Building Depot Curaçao
"Ad has delivered training sessions in several of our stores, focused on the customer journey — highly inspiring and full of energy!”
Jeroen Kruijf
General manager Warehouse The Bijenkorf
"Ad helps managers become aware of their behaviour through self-reflection — in a way that stays close to who they are.”
Marco van Drunen
CEO Superdry
"Ad is a natural talent. He explains with ease — and in a casual, down-to-earth way — how conversations really work: both on a rational level and on an emotional one.”
Rob Schalker
CEO A fish named Fred
"Ad is passion, joy, and connection. He has trained and coached our management team in exactly that over the past three years — and with great success!”
Peter van den Maagdenberg
CCO TEBE Tegelgroothandel
"Ad delivered a vibrant workshop, using his own proven methods to make the impact of our behaviour on customer response clearly visible.”
Jan Nigten
CEO Aiways Nederland & Lease-e
"Our years of working together can’t be captured in a standard review. The dynamic isn’t something you can measure with conventional tools — and that’s exactly where it gets interesting. As Ad would say: in flow! If you’re looking for the ‘safe’ option — keep walking. But if you’re ready for fireworks… meet Ad! 💪”
Robbie 't Jong
DGA Online Beeldvorming
Distance reveals what is hidden up close
Would you like to ask me something?
Send me a message or give me a call. I’d love to hear from you.
📩 E-mail: ad@advanbeek.nl
📞 Tel: +31 6 51559282